The Relevancy Group Webinars

Live and On-Demand Webinars - Register for Free to Remain Educated

Measurement & Attribution - Exploring the Deterministic Approach

Wed Apr 24 2019 05:00:00 GMT+0000 (Coordinated Universal Time)

Join The Relevancy Group as we discuss new research on measurement and attribution sponsored by Zeta Global. The research features new survey results on the importance of response attribution and the challenges marketers face.

Free

Making the Case for an Email Marketing Agency Partner

Wed Feb 13 2019 06:00:00 GMT+0000 (Coordinated Universal Time)

Sponsored by Trendline Interactive | Published in January 2018, The Relevancy Group explores how email marketers are developing their marketing campaigns in-house and we investigate the benefits of utilizing an email marketing agency. The Relevancy Group in collaboration with Response:AI reveals how marketers are prioritizing investments in outside specialized expertise. Speakers Include: David Daniels – CEO & Founder, The Relevancy Group Nicholas Einstein – Chief Research Officer, The Relevancy Group Morgan Stewart – CEO & Co-Founder, Trendline Interactive Register and get a copy of the webinar recording and research paper.

Free

Reaching Subscribers Beyond the Inbox

Wed Feb 20 2019 06:00:00 GMT+0000 (Coordinated Universal Time)

During this sixty minute session sponsored by LiveRamp, principals from The Relevancy Group will be joined by LiveRamp's Managing Director of New Verticals to dig into how marketers are currently leveraging customer data and explore the opportunities presenting themselves in 2019. Speakers Include: David Daniels - CEO & Founder, The Relevancy Group Nicholas Einstein - Chief Research Officer, The Relevancy Group Kevin Dunn - Managing Director, New Verticals, LiveRamp Register and get a copy of the webinar recording.

Free

The Value of Data Appending

Wed Mar 27 2019 05:00:00 GMT+0000 (Coordinated Universal Time)

Join The Relevancy Group as we discuss new research on data appending sponsored by Webbula. The research features new survey results on the adoption of data appending and marketer budgets. Join this webinar and learn how marketers are using data to enrich their customer profiles to improve segmentation, targeting and optimize results. Speakers: David Daniels - CEO and Founder, The Relevancy Group Nicholas Einstein - Chief Research Officer, The Relevancy Group Steven Wagner - Senior Marketing Manager, Webbula

Free

2019 Marketing Trends – The Rise of Individualization,

Wed Feb 06 2019 07:00:00 GMT+0000 (Coordinated Universal Time)

Sponsored by Zeta Global | Join The Relevancy Group and Zeta Global at 2 PM ET, while we discuss our latest research, 2019 Marketing Trends – The Rise of Individualization. The webinar will cover the following topics – How email will continue to dominate other communication modalities – The role of identity management in driving individualized experiences. – How real-time data and AI will accelerate marketing optimization in 2019. Speakers include: David Daniels – CEO & Founder, The Relevancy Group Nicholas Einstein – Chief Research Officer, The Relevancy Group Michael Lewis – Group VP, Zeta Global Register and get a copy of the webinar recording and research paper.

Free

Innovate with AI, Market Spotlight Guide

Wed Jan 16 2019 06:00:00 GMT+0000 (Coordinated Universal Time)

During this sixty minute session, principals from The Relevancy Group will review data from the recently published AI Market Spotlight Guide, The Relevancy Group analyzes the latest trends in the utilization of AI in marketing and spotlights four vendors that are delivering exciting AI innovations. This guide provides executive marketer survey data on the attitudes and adoption of Artificial Intelligence and showcases four leading vendors with a diverse set of AI offerings.

Free

The Relevancy Ring – ESP Buyer’s Guide 2019

Wed May 01 2019 05:00:00 GMT+0000 (Coordinated Universal Time)

Join The Relevancy Group as we discuss our latest ESP Buyer's Guide. Published on April 24th, The Relevancy Ring – ESP Buyer’s Guide 2019, Enterprise Edition covers market trends, marketer aspirations, challenges, and the most important features as well as considerations when selecting an ESP.

Free

The Mobile Marketing Imperative

Wed Apr 24 2019 05:00:00 GMT+0000 (Coordinated Universal Time)

This webinar sponsored by ZipWhip delves into the consumer attitudes towards mobile marketing and focuses on several strategies and tactics that brands can use to drive positive customer engagements through devices. Join us and learn about SMS, mobile marketing best practices and understand how consumers utilize these communication modalities. Speakers Include: Nicholas Einstein - Chief Research Officer, The Relevancy Group David Daniels - CEO and Founder, The Relevancy Group ZipWhip - Sponsor and Mobile Advocate

Free

2019 Predictions & The Best of 2018

Wed Jan 09 2019 06:00:00 GMT+0000 (Coordinated Universal Time)

What a year it has been! The Relevancy Group looks back on the best of the marketing and innovations that we saw in 2018. We will also take time to take you through our 2019 predictions. This includes a look into The Relevancy Group 2019 research plans. Speakers Include: David Daniels - CEO & Founder, The Relevancy Group (TRG) Nicholas Einstein - Chief Research Officer, The Relevancy Group Dianna Dilworth - Editor-in-Chief, TRG & The Marketer Quarter Register and get a copy of the webinar recording.

Free

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